In This paper to examine the effect of business strategies to improve the competitive advantages of small and medium enterprises (SMEs). Further, our study considers the importance of performance and innovation as mediating variables in the relationship between business strategies and competitive advantage. The sample of the study consists of 150 SMEs in the construction and real estate industry. Our findings show that business strategies have a positive impact on competitive advantage. Better business strategies improve the competitive advantage of SMEs. Further, business performance and innovation also mediate the relationship between business strategies and competitive advantages. These results provide evidence of the importance of performance and innovation to improve the competitive advantage. It is suggested that SMEs improve their performance and innovation capability to strengthen their competitive advantages.

Planning Marketing Strategy, E-Commerce, Business Data Analysis, Gross Domestic Product

In conclusion, issues that need to be considered in both the development process of rural e-commerce and future rural economic development include how to apply big data to the growth of rural e-commerce and promote its good development, as well as how to use big data technology to build an effective marketing system for rural e-commerce enterprises. In light of this, conducting thorough and long-lasting marketing research on rural e-commerce is imperative. Every corporation has a strategy, and the phrase "strategic planning" is used frequently by businesses. This aids in assessing how objectives can be met and how the business may grow and progress, and strategies for growing market shares in the face of escalating corporate competition. According to this theory, gaining a competitive edge can be accomplished through a variety of tactics, including sound business planning. However, the company's creative efforts to accomplish these objectives are inextricably linked to its operational performance, which is a resource activity that helps the business realize its performance and accomplishments. The operational and financial success of a firm can be used to gauge its accomplishments and performance, and the company's annual financial health can be used to gauge its financial performance. The criteria for success in running a business can be used to gauge operational performance. Organizational performance, which is a competitive advantage that serves as a tool to attain organizational goals—namely, an organizational performance that generates comparatively high profits—is necessary to achieve good operational performance.

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