Customer Satisfaction For i-banking Services: A Comparative Analysis of Public, Private & Foreign Sector Bank in India

Author: Dr. Rakhi Sharma

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Abstract

ABSTRACT: India is pre-dominantly a cash economy. The opportunity for non-cash payment methods is considerable. Indian banking system, therefore, can spread its tentacles in such areas by means of providing e-banking services. Internet banking is rapidly becoming an important service for any size bank and is increasingly becoming prominent because of convenience and flexibility. Quality service assumes a noteworthy part in accomplishing consumer loyalty and creating brand dedication in keeping money division. Now-a-days internet is widely used by various public, private, and foreign sector banks to provide various banking services to the customers. In this paper customer satisfaction for i-banking services would be access on various service quality dimensions like Reliability, Accessibility, User-Friendliness, Security, Privacy and Responsiveness & their impact on customer satisfaction in Public, Private & Foreign Sector bank.

Keywords

Keywords: Service Quality, I-banking, Reliability, Accessibility, User-friendliness, Security, Privacy and Responsiveness, Customer Satisfaction