ABSTRACT: This is the first study of its type in the UAE, examining the uptake and use of online grocery shopping. It suggests expanding the technological acceptance paradigm to include subjective standards, exposure, risk, and user satisfaction. Some customers prefer online retailing through home delivery or “click and collect,” convenience stores, and different hybrid shopping platforms, whereas others do not. When it comes to understanding current and upcoming trends in food shopping, focusing on the “ordinary grocery shopper” isn’t too effective. The main characteristics of these segments show that customers are drawn or denied shopping online. Convenience, potential advantages, costs and angers, technological effects, and time constraints are all factors to consider. Ease of use, efficacy, and willingness to use all have a statistically significant impact on online shopping acceptability, according to the research. Visibility and risk had little effect on the usefulnes

Keywords: Convenience, Compulsion, Click and Collect, E-commerce, Efficacy, Hybrid Shopping.