Electricity is the most vital utility used for any goods and service providing industry now-a-days. Electric motors are staple of industrial applications due to its distinct features like low cost, sturdy construction, high efficiency, and good power factor. Mostly induction motors are used to convert electrical energy into mechanical output. Over the times, three phase general purpose motors have established an uncanny knack for providing a plethora of utilities on the go. To operate three phase induction motor, it requires a starting device called a starter. In present study, a three phase induction motor widely utilized in dairy processing was operated with soft starter under different load conditions and load cycles/hr. It was very difficult to measure the effect of variable load on energy consumption of motor which requires a suitable load varying mechanism, but with a few engineering interventions in experimental set-up it has been possible to operate the motor under variable loa

Soft starter, Novel starting methods, Energy conservation in Dairy Industry, Energy Saving, Motor starting device, Motor Voltage Control