Author: Anupama, C., Shwetha, B.N., Shreevani G. N. and Mallika Meti
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An effort was made by Krishi Vigyan Kendra Raichur to address community nutritional security through fresh vegetable juices for health management. KVK Raichur provided technical knowhow as to how to prepare fresh vegetable juices from carrot, bottlegourd, cucumber, bitter gourd, beetroot and Amla. Two interested CIGs came forward to prepare. These two CIGs prepared and sold fresh vegetable juices every day between 5:30 AM to 7:30 AM at UAS campus gate for three months. People coming for morning walk consumed the juices and regular consumers were specially, those people suffering from various health problems such as diabetes, hypertension, gastritis, in the campus. Results of the study revealed that there was a significant positive impact on health as per feedback of the consumers. Eighty percent of the consumers opined that their health problems have been reduced considerably. It was observed there was a significant decrease in their health problems among hypertension, Type II diabetes persons. There was a significant positive impact on their health as perceived by the consumers, their overall health improved, helped to normalize blood pressure, helped to reduce blood sugar level, gave a feeling of happiness and self-care, reduced joint pain, reduced general weakness, increased apatite, improved sleep, helped in easy bowel movement and reduced gastritis problems. In addition to the economic gain of CIGs, their confidence level boosted because of the positive impact, which is a motivational initiative to other unemployed youth in rural India, which will address both economic and nutritional issues of the common man.
Nutritional security, health management, vegetable juices, CIGs
It can be concluded that health drinks such as fresh vegetable juices provide nutritional security to the consumers. This business can be a good income generating activity in addition to development of a nutrition smart community. This business can be taken up by the other unemployed youth in the other parts of the country. In future a longitudinal study can be taken up to study perceived and actual health benefits.
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