Author: Suryamani Patro, Vijayeta Priyadarshini, Tanmayee Mousumee Maharana and Rupal Singh
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Millet is an important global food crop with a significant economic impact in developing countries. Millets are considered nutritious, energy-efficient foods that help in fighting malnutrition. Millet- based foods are considered potential prebiotics and probiotics with potential health benefits. Due to this reason, a research study was conducted to know the perception and consumption pattern of millets among urban women residing in Bhubaneswar city. Around one hundred women in the age group of 18 to57 years were selected randomly for the study. Data regarding frequency of consumption of millets, types of dishes prepared, knowledge, attitude and practices related to use of millets were collected. Mailed questionnaire was used to collect the desired information. The findings of the study revealed that most of the respondents were in age group of 18 to 35 years. Majority of the respondents were found to have average knowledge, attitude and practices regarding millets.
Nutri Cereals, Millet, Knowledge, Attitude and Practice, Prebiotics and Probiotics
India is endowed with hundreds of nutritious crops whose research and development is still poorly addressed. Production of millets has numerous benefits in promoting food and nutrition security, providing fodder, fiber, health, livelihood and maintaining ecology. Millets are store house of dozens of nutrition in large quantity and long term consumption of millets may bring several health benefits in the people. Production and consumption of millets is highly essential. Communication remains the major inhibitor on various fronts starting from producers to consumers. Low market demand has forced farmers to reduce the ICRISAT. Production of millet reported by Raj and Shanmugam (2013) and on the other hand consumers' awareness and interest to adopt it as a staple is dismal due to a lack of knowledge and motivation to consume millets as daily meals. The social media platform is emerging as a major source of information dissemination increasing awareness about millet. There is a need to identify the right social media tools, customized communication messages and influencers such as opinion leaders, celebrities, chefs, and peers to develop the motivation to consume millet Subsidizing the price for farmers will boost its production, ensure availability and would also be affordable for consumers to buy as it is not preferred over rice and wheat due to their high price. It is also desirable to proliferate its consumption by involving influencers like bloggers, chefs, doctors, and fitness instructors to discuss the health benefits of millet and share new recipes among the public.
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