The overwhelming performance and gradual acceptance of electronic commerce (e-commerce) in the contemporary world are akin to countries' development. The internationalization and revenue performance of Amazon, JD.com, Alibaba, and Sunning.com in 2020 amongst the top 10 e-commerce industries globally with the highest revenue is worth investigating to determine their enormous contribution and performance. This study adopts the case study methodology to investigate the selected companies, including Amazon, JD.com, Alibaba, and Sunning.com, based on their increased revenue amid the COVID-19 pandemic and the enormous acceptance of their offline to online e-commerce marketing in the 21st Century. Findings of the study indicated that trading had been chiefly geared towards digital channels. Results suggest that e-commerce will continue to rise, reaching 22% in 2023, and by 2040, e-commerce growth will account for more than 95% of all transactions. This study has the challenge of focusing on only the top four global e-commerce companies within 2020 with the most extensive revenue base during the COVID-19 intense period. This study contributes to the existing knowledge on the positive impact of e-commerce adoption and firm performance in challenging periods. This study is the pioneer in investigating the top four global e-commerce companies with the highest performance and revenue by adopting the technology acceptance model (TAM) as the primary conceptual grounds. The TAM model projects that the degree of globalization will directly influence the performance of e-commerce businesses, and technology will continue to expand globally. This study proposes that governments and organizations foster e-commerce technologies in autonomous delivery, telemedicine, education, and live streaming.

e-commerce; platform business; revenue, technology acceptance model; performance

This paper objectively seeks to broaden the comprehension of the internationalization and performance of the top four e-commerce companies: Amazon, Alibaba, JD.com, and Suning.com, based on a case study method. This study found that e-commerce enterprises with modernized technology will impact how customers choose platforms, products, and services and make purchases. The study's findings depict that Amazon possesses 54% of the revenue, JD.com 16%, Alibaba 14%, Suning 7%, and the others occupy about 9%. Knowledge of business-to-consumer e-commerce platform management is essential for a nation's development. The internationalization of e-commerce is beneficial for all organizations to experience global interconnectivity. The offline and online worlds are becoming increasingly entwined. The e-commerce industry's prospects need to determine the platforms' differences and similarities and how developing high-tech advancements impact both. Furthermore, these e-commerce conglomerates are implementing a slew of technologically advanced trading techniques. These e-commerce companies are now working to establish a drone delivery system to make goods and services available to customers quickly. Due to unprecedented and uncommon results developments, clients will likely acquire more products from these e-commerce platforms. The search for an avenue to conduct such an important research subject requires further investigation. Contributions of the study. Insight into this study has brought forth more understanding of the factors influencing e-commerce revenue enhancement, strategies to achieving e-commerce enterprise objectives via export and import of products, and the future and benefits of electronic commerce businesses. Knowledge on the shift from traditional to technological e-commerce business in the current business-to-consumer environment would boost the expansion of e-commerce and improve revenues. The results of this paper will support e-commerce businesses, Government, and researchers who aspire to engage in scientific inquiries concerning business-to-consumer e-commerce platform business. The significance of this study is revealed through the technological process acceptance and addressing the factors that increase e-commerce companies' revenue and customers' online purchasing decisions in the e-commerce industry. Practical Implication. E-commerce companies and agencies should solicit views from all stakeholders involved in the value and innovation creation connection of consumers, platforms, and producers to effectively implement new technologies and policies. Thus, consumers' value and innovation creation composition, platforms, and producers should be highly monitored. Also, governments and agencies should promote e-commerce innovations in autonomous delivery, telemedicine, online education, and live streaming to assist the delivery and purchasing of products in daily transactions and crisis periods such as the COVID-19 pandemic. Policy Implication: The focus of every Government in the 21st Century should be geared towards internet infrastructural development. Internet infrastructural development will ensure the free flow of information, interconnectivity, and trade. In addition, competition laws must be revised to counter the winner-take-all tendency of digital platform enterprises. Finally, tax procedures should be modified to remove loopholes that digital platform businesses exploit, ensuring that e-commerce companies pay their fair share of taxes.

Fredrick Oteng Agyeman, Ma Zhiqiang, Mingxing Li, Agyemang Kwasi Sampene and Robert Brenya (2022). Comprehending the Globalization and Performance of e-commerce Businesses: Evidence from Amazon, Alibaba, JD.com, and Suning.com. International Journal on Emerging Technologies, 13(1): 44–55.