The aim of the present study is to understand the awareness of millet based FMCG food products among urban and rural consumers and to compare and analyse the consumption pattern of urban and rural consumers towards millet based FMCG food products. In order to meet objectives, the data was collected from 120 urban and 120 rural consumers in Telangana state. The data was analysed using Z test. The results revealed that the majority of urban consumers were aware and consume RTC and RTE millet based products during breakfast, lunch and dinner time and majority of the rural consumers were not aware about the RTC and RTE millet based products, they only know and consume millets in grain form and consume by making traditional recepies like ragi jawa, jonna gatka, roti etc mostly during lunch, breakfast, dinner. Frequency of consumption among urban consumers is mostly weekly twice followed by daily and among rural consumers is mostly daily followed by weekly twice. The quantity of purchase of millet based products per month among urban consumers is mostly 1-2.5 kg and among rural consumers is mostly 2.5-5 kg. By application of Z test to consumption pattern data of urban and rural consumers, it was revealed that there is significant difference in the consumption pattern of urban and rural consumers in Telangana

Millet based FMCG food products, consumer awareness, consumption pattern.

The current study revealed that the even though the awareness of different type of millets is high among rural consumers , the awareness towards millet based FMCG food products is very low compared to urban consumers. This implies that millet based FMCG firms should focus on rural markets by creating awareness about millet based FMCG food products and their health benefits. And do appropriate promotional strategies to make acceptance and availability at affordable prices of millet based FMCG food products among rural people. There is a significant difference in consumption pattern of millet based FMCG food products among urban and rural consumers

Ambati Mounika, Saravanan Raj, P. Radhika and A. Meena (2023). A Comparative Study on Consumption Pattern of Millet based FMCG Food Products in Rural and Urban Areas of Telangana. Biological Forum – An International Journal, 15(12): 519-523.