The proposed study has been taken mainly based on a perceptual study of young farming community towards agripreneurship in district Solan (H.P.). This study was initiated with the larger focused on existence scenario of agripreneurship in Himachal Pradesh. The study was conducted in 2021-2022. This research identified the youth interest to become agriprenurs. In this research, the attitude and perception of the rural youth towards agripreneurship has been studied which include; the socio-demographic characteristics of rural youth in the region, level of attitude of the rural youth towards agripreneurship. The sample size of present study has been 120 respondents. The study concluded that Government must initiate efforts to improve the existing facilities and infrastructure and provide proper platform to ease training programs during graduation for establishing Agri-startups and also promoting strategies for agriprenurship largely with the help of using mass media and also social media at large, as it could persuade and make aware the large group of beneficiaries. The study's findings show that young people had favourable economic opinions on the agricultural industry. These attitudes, along with the availability of secondary school agricultural education and a sizable quantity of financial support, had a beneficial impact on their intents to engage in agripreneurship. As a result, a study was done to determine how young farmers see entrepreneurship in relation to socioeconomic characteristics, to identify the major obstacles to agripreneurial growth among young farmers, and to provide policy measures.

Agripreneurship, Agriprenurs, Agri-startups, Farming Community, group of beneficiaries

The findings of the study on the basis of respondent’s intention observed that there are fewer intentions to start their own business in agriculture and there are more farmers agreed from the job giver, not job seeker. Moreover, choosing agripreneure as a career has less intention, furthermore largely respondents put every efforts to start their own business in agripreneurship While analyzing the intentions of respondents towards Agri-startup it was noted that largely respondents have inclination for Agri-startup on account of their liking to put every effort to start their own business. As far as the perception towards agriprepreneurship it was observed that largely respondents were agreed with schemes and programmes are beneficial for them, furthermore the availability of schemes and programmed also useful, moreover there should be proper platforms where they get information regarding the schemes and programmes and this is easy way to conduct information. Having advantage from the available schemes and programmes is not easy task for the framers as there is no any proper guidance for them regarding the schemes and programmed related agripreneurship. While measuring the various constraints and challenges faced by young farmers, the analytical results clearly states that lack of financial sources is major constraints and creating initial investment is major challenge that come in the path of respondents to establish agri-startup, furthermore risk of failure as they have lack of funding, retaining and inadequate management system, a faulty infrastructure and unsuccessful marketing initiatives, there should be need of family support, they have lack of information regarding their business as there should be need of training programmes and give them proper knowledge. It was clearly indicated that they had lack of information to start their own business and they have not proper startup plan but initially investment stops them to start an Agri-startup. Respondents also agreed with lack of knowledge about agriculture and there is need to strengthen financial system though which young farmers would get finance in easily. While measuring the numerous facilities and infrastructure improvisation, analytical results clearly indicated that there should be training program for agripreneurship during graduation and there should be constant efforts to be initiated for increasing awareness program for agripreneurs. Moreover, there should be the establishment of proper centre for guidance related to Agri-startups while subsidy schemes for raw material and inputs may also be rationalized for its maximum reach. Furthermore, Government must initiate efforts to improve the existing facilities and infrastructure and provide proper platform for providing ease to provide training programs during graduation for establishing startups.

Abhishek and Krishan Kumar Raina (2022). A Perceptual Study of Young Farming Community towards Agripreneurship in District Solan, Himachal Pradesh. Biological Forum – An International Journal, 14(4a): 438-444