A Study on Awareness and Consumption of Millets in Urban Area of Guntur City of Andhra Pradesh

Author: G. Padmini Devi and Y. Bindiya

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Abstract

The current study found that although most respondents were aware of millets, the majority of them only included sorghum, finger millet, and pearl millet in their daily diets, usually as part of roti or other traditional treats for breakfast. Large amounts of nourishment may be found in millets, and eating millets regularly can have a number of positive effects on a person's health. Thus, they can aid in minimizing various life style disorders. Farmers' prices should be subsidized in order to increase output, guarantee supply, and make the product cheaper for consumers. This is a result of other products becoming more appealing due to the high price of rice and wheat. Another desirable strategy to boost consumption is to include influencers such as chefs, physicians, fitness instructors, and bloggers to discuss the health benefits

Keywords

Millets, consumptions, awareness, lifestyle disorders, nutritious, health benefits

Conclusion

The present study concluded that majority respondents had awareness about millets but majority of them consumed only sorghum, pearl millet and finger millet in their daily diet as in breakfast in the form of roti or traditional sweets. The younger respondents ought to become more knowledgeable about millets because they are higher in fiber than wheat and rice, and finger millet has thirty times the calcium content of rice, while all other millets have at least twice the calcium content of rice. Millets have several benefits, including the protection of food, nutrition, fodder, fiber, health, livelihood, and the environment, all while promoting the growth of those who are most vulnerable. Large amounts of nourishment may be found in millets, and eating millets regularly can have a number of positive effects on a person's health. Thus, they can aid in preventing malnourishment. On many fronts, communication continues to be the key barrier, affecting both producers and consumers. Farmers have been compelled to decrease millet production due to low market demand, while consumers' awareness of and desire in adopting it as a staple are low since they lack the information and drive to eat millets for every meal. Social media is becoming a more important medium for disseminating information and raising awareness of millet. To create the incentive to consume millet, it is necessary to select the appropriate social media tools, personalized communication messages, and influencers, such as opinion leaders, celebrities, chefs, and peers. Farmers' prices should be subsidized in order to increase output, guarantee supply, and make the product cheaper for consumers. This is because the high cost of rice and wheat makes other products more desirable. Incorporating influencers such as chefs, bloggers, doctors, and fitness instructors to promote millet's health benefits and disseminate new recipes is another desirable way to increase its consumption

References

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How to cite this article

G. Padmini Devi and Y. Bindiya (2022). A Study on Awareness and Consumption of Millets in Urban Area of Guntur City of Andhra Pradesh. Biological Forum – An International Journal, 14(5): 80-86.