The growing popularity, access, use of mobile phone technology and it’s penetration in all the sectors of the population in India give a unique opportunity in ICT mediated extension for development of mobile phone based agro-advisory systems. There is evidence of high use of mobile phones by seeing the TRAI reports. As the mKisan portal was providing advisories through SMS messaging which does not require any internet connection or a smartphone which include major reasons for effective utilization of mKisan services by small and marginal farmers. Ex-post facto research design was followed for the study. The state of Telangana was chosen for the studywith a sample size of 120 respondents. To study the effectiveness of mKisan portal in providing Agricultural information Index was developed for the study by selecting six indicators. The results shown that more than half of the respondents perceived that mKisan portal was effective in providing agricultural information.

Effectiveness, index, indicators.

From the above results it can be concluded that farmers perceived the information provided through mKisan portal was effective and useful to them in practicing Agriculture. It helping them to adopt new technologies and best agricultural practices. The content of messages should be provided based on farmer’s needs and local availability. The information was timely on agricultural practices. As there was low comprehensiveness of information provided through messages, the farmers suggested that there should be more information regarding market prices, farm mechanization, biofertilizers, organic farming practices, drying and storage activities. Provide information on available inputs in local markets. Create awareness on importance of mKisan portal through KVKs, FPOs to the farmers.

V. Preethi, K. Aruna and M. Jagan Mohan Reddy (2022). A Study on effectiveness of mKisan portal in providing Agricultural information in Telangana State. Biological Forum – An International Journal, 14(3): 1568-1570.