A Study on Entrepreneurial Attitude Orientation of Final Year Agriculture Students
Author: Saravanan A., Shanmathi V., Senthilnathan N.S., Santhosh Kumar S., Saravanan S. and Ganapathy Ramu M.
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Abstract
Entrepreneurial Attitude Orientation (EAO) is a key determinant in shaping the future of agricultural graduates, particularly in fostering self-employment and agripreneurship. This study examined the entrepreneurial attitude orientation of final-year B.Sc. (Hons.) Agriculture students. An EAO scale consisting of 10 items was developed and administered to 137 final-year students of J.K.K. Munirajah College of Agricultural Science located at T.N. Palayam of Erode District in Tamil Nadu. The findings of the study revealed that nearly half (47.45%) of the students possessed a moderately favourable entrepreneurial attitude, followed by 34.31% with a less favourable attitude. Only 18.24% of the students exhibited a highly favourable entrepreneurial attitude orientation. The detailed analysis of the results and strategic recommendations to enhance students' entrepreneurial mindset are discussed in this paper
Keywords
Entrepreneurial Attitude, Agricultural Students, Favourableness, Agripreneurship
Conclusion
From the study, it could be concluded that the majority of the respondents possessed a moderately to less favourable entrepreneurial attitude orientation. This clearly indicates that while the RAWE (Rural Agricultural Work Experience) and Experiential Learning Programme (ELP) had a positive influence, their impact was not uniformly strong across all students. Many still lacked the confidence, motivation, or readiness to embark on entrepreneurial ventures despite being exposed to enterprise operations and rural realities during their academic training.
The key barriers contributing to a less favourable entrepreneurial attitude included fear of failure, lack of family support, social pressure to secure stable jobs, and a prevailing aspiration for government employment. These constraints overshadowed the benefits of experiential learning in some students. However, it was also evident that a considerable portion of students developed greater clarity about business planning, risk management, and enterprise functioning due to their hands-on experience with farmers, agribusiness models, and enterprise modules.
Entrepreneurial attitude orientation is a multi-dimensional construct influenced by achievement motivation, innovativeness, risk-taking ability, and decision-making skills. The RAWE and ELP programmes have potential to strengthen these dimensions, but only when implemented with adequate mentoring, structured guidance, financial literacy training, and exposure to real-world entrepreneurs. Divya et al. (2022) highlighted the importance of market orientation in shaping agripreneurial ecosystems, to elevate entrepreneurial attitude from moderate to high, education must also build market savvy and support infrastructure
As agriculture transitions from subsistence to market-led enterprise, there is an urgent need for higher agricultural education systems to revamp entrepreneurship education. Just as conservation agriculture demands a shift in mindset, entrepreneurial learning must move beyond classroom theory to challenge assumptions, correct misconceptions, and empower students through participatory, problem-solving, and real-life experiences.
It is the responsibility of agricultural universities, extension professionals, policymakers, and private sector stakeholders to collaboratively develop an entrepreneurial ecosystem that supports young graduates especially those from rural backgrounds. Encouraging innovations, facilitating start-up grants, integrating incubators, and celebrating student-led enterprises can go a long way in making entrepreneurship a viable and attractive career choice.
Thus, promoting entrepreneurship in agriculture is not merely about teaching business it is about cultivating a culture of confidence, creativity, and calculated risk-taking among future agriculturists, ensuring that they emerge not only as job seekers but as job creators who contribute to rural economic transformation
References
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How to cite this article
Saravanan A., Shanmathi V., Senthilnathan N.S., Santhosh Kumar S., Saravanan S. and Ganapathy Ramu M. (2025). A Study on Entrepreneurial Attitude Orientation of Final Year Agriculture Students. Biological Forum, 17(8): 86-90.