A Study on Profile Attributes of Clients Using Services of Selected ICT based Agristart-ups

Author: Kalpna Shrivastava, Kamini Bisht, Ashish Kumar Nagar and Sanjana Shrivastava

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Abstract

Agristart-up is the use of technology in agriculture, horticulture and aquaculturewith the aim of improving yield, efficiency and profitability. Aim of any organization is to reach out to their clients. Agristart-up can be products, services, or applications derived from agriculture that improves living standard of clients. The present study was carried out to know the profile attributes of selected agristart-ups clients in Indore district of Madhya Pradesh. Total 80 clients were selected through simple random sampling with replacement method. The results revealed that majority of clients were in middle age (71.25%), had education up to high school (31.25%), male (96.25%), who had small land holding (55.00%) cultivation (60.00%) as their primary occupation, medium farming experience (51.25%), with low social participation (73.75%), medium annual income (65.00%), formal source of credit (100.00%), medium level of information seeking behavior (60.00%).

Keywords

Agristart-ups, products, services, clients, profile and attributes

Conclusion

Modern agriculture is moving away from conventional methods in order to utilize technology to increase output, profit, and client standards of living because customers have a direct or indirect impact on the success of agristart-ups so that an overview of the socio-personal characteristics of clients revealed that higher respondents belonged to middle age group and 31.25 per cent completed high school, in which mostly were male, more than half of respondents were having small (1.01-2.00 ha) land holdings, three-fifth clients were taking cultivation as main occupation, nearly half of respondents had medium farming experience (4.1 to 7 year), 73.75 per cent had low social participation. In economic, higher perentage had medium annual income (Rs 70438.01 to Rs 146062.00) whereas 60.00 per cent were having medium information seeking behaviour in communicational attributes. Agristart-ups desire to give their clients the advice and input they need to be effective enterprises. Agristartups' performance or success is influenced on their clientele.

References

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How to cite this article

Kalpna Shrivastava, Kamini Bisht, Ashish Kumar Nagar and Sanjana Shrivastava (2023). A Study on Profile Attributes of Clients Using Services of Selected ICT based Agristart-ups. Biological Forum – An International Journal, 15(10): 1694-1697.