Association between Profile Characteristics and Attitude of Farmers towards Mobile Phone Based Agro-Advisories (MBAs) on Cotton Crop

Author: K. Madan Mohan Reddy, I. Sreenivasa Rao, M. Srinivasulu, G.D. Satish Kumar and G.E.CH. Vidyasagar

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Abstract

The lack of ample man power of extension personnel is the major constraint in dissemination of information to Cotton farmers at right time across the country. The ratio of farmer to extension worker is continuing as a challenge for extension system. The challenge can be met by using potential of Information and Communication Technologies in place of manual intervention to meet the location specific information needs of the farmers. Hence the present study was carried out in three agro-climatic zones of Telangana State with the objective of studying the relationship between selected profile characteristics and attitude of farmers towards mobile phone based agro-advisories (MBAs) on cotton crop. For the purpose of study two forty (240) cotton growing farmers were selected. Experimental research design was followed. For this purpose method of summated rating scale developed by Likert’s (1932) was used which consists of 15 statements. Data were collected by personal interview method. The

Keywords

Attitude, Mobile Phone Based Agro-advisories (MBAs), Correlation, Multiple Linear Regression.