Attitude of Agripreneurs towards Entrepreneurial Motivation – A Gender Analysis

Author: Elakkiya S.* and M. Asokhan

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Abstract

Agri entrepreneurship had contributed to growth of the economy. In order to develop the agri entrepreneurship, the entrepreneurs need certain motivational factor to start and run the enterprise. The study focused on to find out the entrepreneurial motivation of agripreneurs. The study identified the attitude of agripreneurs towards entrepreneurial motivation. An Expost facto research design has been used. The study was conducted in Namakkal, Madurai and Salem districts of Tamil Nadu. A sample of 204 agripreneurs was selected from the three districts by using Proportionate Random Sampling technique. To study the entrepreneurial motivation of agripreneurs, an attitude scale was developed by using Equal Appearing Interval scaling method. The result showed that most (43.63%) of the agripreneurs had moderately favourable attitude towards the entrepreneurial motivation followed by highly favourable and less favourable attitude towards the entrepreneurial motivation. From the results it concl

Keywords

Motivational factor, Agripreneurs’ motivation, agripreneurship, motivation scale.