Communication Behavior Analysis of the Member Farmers of Farmer Producer Organizations (FPOs)

Author: Subha Laxmi Sahoo, Sarbani Das, Bibhuti Prasad Mohapatra, Biswajit Sahoo and Abhiram Dash

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Abstract

Farmer Producer Organization (FPOs) play an important role in organizing small and marginal farmers into group which will increase their marketing efficiency. Communication behavior of the farmers plays an important role in getting access to new technology, market information, appropriate solution of farm problems etc. so, by considering these points to know the communication behavior of the farmers and the factors contributing it the present study was undertaken in Kalahandi and Cuttack district of Odisha. Total 6 FPOs were selected, 4 from Kalahandi district and 2 from Cuttack district and 5 per cent framers of the total member were selected by following proportionate random sampling method and in this way total 186 farmers were selected for the study. Ex-post facto research design was followed. From the study it was revealed that majority farmers were found to have high level of extension agent contact (51.07 per cent) and medium level of mass media contact (55.92 per cent) after jo

Keywords

Proportionate random sampling, Ex-post facto research design, Mass media, Risk orientation, Market orientation

Conclusion

In the study we found that majority of the farmers belonged to middle age category (between 31 to 53 years) had primary level of education, nuclear type family of up to 4 members, pucca housing type and majority were male member farmers. It was also found that majority farmers were small farmers of up to 2.5 acre of land holding, involve in agriculture and horticultural activities, getting annual income in between 50,001 to 1 lakh and medium level of participation in FPOs, economic motivation, risk orientation, and market orientation activities. It was revealed that member farmers had a high level of extension agent contact and medium level of mass media contact and due to FPOs there was 22 and 33 per cent increase in contact with extension agent and mass media respectively. It was realized that family type, family size, housing type, participation in FPOs, risk orientation and market orientation had a significant effect with the extension agent contact. Similarly, educ

References

FPOs are collective enterprises set up by farmers (mainly rural producers) to enable a better connection between the market and rural agricultural products. The main aim of the Farmer Producer Organization (FPOs) is to ensure a better income for the producers through an organization of their own. In India about 86.08 per cent of the total land holding owned by the small and marginal farmers and their number shows a raising trend in each year due to continuous fragmentation of land (Census report 2015-16). And these section of the farming society do not have the volume individually to get the benefit of economies of scale. In agricultural marketing there is a chain of intermediaries, who often work non-transparently leading to the situation, where producer receives only a small part of the value, which the ultimate consumer pays. So to eliminate this situation we need to accumulate the primary producers in to producer organization. This concept was first put forth by a panel of export l

How to cite this article

Subha Laxmi Sahoo, Sarbani Das, Bibhuti Prasad Mohapatra, Biswajit Sahoo and Abhiram Dash (2022). Communication Behavior Analysis of the Member Farmers of Farmer Producer Organizations (FPOs). Biological Forum – An International Journal, 14(1): 1656-16