Communicational Behaviour of Farmers of Jabalpur District

Author: Chandrika Sharma*, N.K. Khare, Seema Naberia and Ajay Raut

Download PDF

Abstract

Communication plays a vital role in seeking information regarding cultivation, plant protection, market and price for farmers when it comes to producing and disposing the produce. The study was done to investigate the communicational behaviour of organic and conventional farmers through measuring their mass media and information source utilization. The research was carried out in 2021-22 in Jabalpur district of Madhya Pradesh with 120 organic and 120 conventional farmers from four different blocks. Selection of only four blocks for study proved as a challenge but with the help of agricultural department of the district, blocks with running cluster of organic farming was sorted. The results of the study pictured the facts that both the categories of the farmers had medium level of mass media exposure and information source utilization. Mobile and social media was the most frequently used medium of mass media among both category of farmers and friends and relatives were the most frequent

Keywords

Communication, conventional, mass media exposure, organic, social media etc.

Conclusion

The communicational behaviour of the farmers practicing organic and conventional farming is found to be medium as both the categories of farmers falls under medium categories of mass media exposure and information source utilization. Mobile and social media is the most regularly used mass medium for both category of farmers as communication services like mobile and internet are cheaper and easily is available almost all in the nation. Organic farmers seek information mainly from friends, relatives, progressive farmers, e-extension and agricultural scientists regarding organic cultivation whereas convention farmers approaches input dealers and relatives for seeking information regarding cultivation and management. Since, organic farmers seek information firstly from the relatives and friends, scientific advisory should be made more approachable to them in the form of trainings, demonstrations, seminars, farmers fairs etc. Reliance of farmers on relatives and friends should be reduced to

References

-

How to cite this article

Chandrika Sharma, N.K. Khare, Seema Naberia and Ajay Raut (2022). Communicational Behaviour of Farmers of Jabalpur District. Biological Forum – An International Journal, 14(1): 1303-1307.