Consumption Pattern of Meat and Processed Meat Products in Kerala, India

Author: Namratha Valsalan, Alimudeen S., Vijin V. L., Femi Francis and Kavitha Rjagopal

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Abstract

The number of meat eaters have increased, contrary to the popular belief that Indian population is predominantly vegetarian. India’s total meat production as well as per capita availability of meat has shown steady increase in the past years. In this regard, a survey was conducted among the population of Kerala to understand consumer preference of meat species, frequency of consumption, knowledge about food safety and HACCP, reason for preference of meat etc. The survey was responded by fifty persons, out of which 46 per cent were female and 54 per cent were male. Irrespective of age, education and area of residence, chicken was the most opted meat. Fresh meat was preferred by most of the respondents and many consumed meat every 1 – 3 days. Hot processing of meat is liked by many and products like sausages, cutlets, bacon etc. were the common processed products that were consumed by the respondents. The respondents were aware of FSSAI rules, but they thought that the shops from where meat was purchased did not have any such certification. The study will contribute towards understanding the consumption pattern and market expectations of the consumers, which will play a direct role in improving the product quality, availability and marketing strategies.

Keywords

Consumption Pattern, Meat, Meat Products, Processed Meat, Food Safety

Conclusion

The study for assessing consumer preference for meat products in Kerala showed that irrespective of age, education and area of residence, chicken was the most opted meat. Fresh meat was preferred by most of the respondents and many consumed meat every 1 – 3 days. Hot processing of meat is liked by many and products like sausages, cutlets, bacon etc. were the common processed products that were consumed by the respondents. The respondents were aware of FSSAI rules, but they thought that the shops from where meat was purchased did not have any such certification. The rapid economic growth of the world has hastened the processes of industrialisation and urbanisation, boosted family income, and altered people's views towards meat consumption. The eating habits of consumers have evolved, and per capita consumption of beef and poultry meat has increased. Consumers' concerns about food safety are growing, but because they lack the information to recognise meat safety issues, it is important to assist them in making informed judgments.

References

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How to cite this article

Namratha Valsalan, Alimudeen S., Vijin V. L., Femi Francis and Kavitha Rjagopal (2023). Consumption Pattern of Meat and Processed Meat Products in Kerala, India. Biological Forum – An International Journal, 15(7): 71-74.