Social media is now a mainstream form of communication around the world, and continues to grow in popularity with the increase in the number of smart phones. There are 4.62 billion social media users around the world in January 2022. The agricultural sector is using social media to promote relevant information and to network with other like-minded agricultural professionals. Content analysis is a qualitative research tool or technique that is used widely to analyze the content and its features. YouTube is the 2nd largest search engine and 3rd most visited site on the web. Tamil Agriculture YouTube Channels was purposefully selected based on the number of subscribers. The research was guided by Goffman’s framing theory to guide the analysis and categorization of visual framing for vlog and video media. Framing theory investigates how a message is presented or told to a specific audience. This study sought to explore how farm vlogs are creating user-generated content to share information through YouTube videos, to identify the Top 5 Agriculture YouTube channels views, like and comment and duration of videos in the past three years. This study confirmed that content provided in the YouTube channel should be validated before to release. Content and quality of the information in farming YouTube videos needs to be improved with input from professionals.

YouTube, Videos, Content, Quality, Agriculture, Validation, Duration

YouTube is popular video sharing site used in worldwide. The popularity YouTube has been increasing rapidly in the world. YouTube site is freely accessible by every category of peoples and used this site for his/her own needs. This study confirmed that content provided in the YouTube channel should be validated before to release. Regarding the quality aspect, video clarity should be improved. Most of the channels are providing some out of theme content, therefore irrelevant content should be avoiding. Content and quality of the information in farming YouTube videos needs to be improved with input from professionals. the study analyzed videos on likes, comments, views, duration of videos. The filtering algorithms on video platforms need to be improved so that high-quality videos are given preference while searching. The study performed on contents during specific period. It may get changed.

C.K. Nivedha, N. Sriram and P. Balasubramaniam (2023). Content Analysis of Agriculture YouTube Channels in Tamil Nadu. Biological Forum – An International Journal, 15(11): 554-557.