The Indian Council of Agricultural Research (ICAR) launched Project ARYA in 2016. The project's main objectives are to entice rural youth to participate in India's agricultural sector and to create employment opportunities in the agricultural and related sectors. Poultry farming is an important enterprise for providing income and employment for rural youth. The KVK has also helped the rural youth groups, including sourcing the inputs and marketing their products. A study found that the majority of poultry owners, i.e., 58.34% of rural youth, exhibited a low level of agripreneurial behaviour in unsuccessful/discontinued enterprises. The majority (50%) of respondents exhibited a medium level of agripreneurial behaviour in successful enterprises. The agripreneurial behaviour of rural youth of successful poultry enterprises correlated positively and significantly with factors like. Education, agri-enterprise experience, occupation, social participation, family size, land holding, annual income, attitude of rural youth towards agri-enterprise, extension contact, and mass media exposure.

ARYA Project, rural youth, employment, capacity building, poultry, marketing, agripreneurial behavior, annual income, attitude of rural youth

The prevalence of moderate agripreneurial behavior among rural youth with successful poultry enterprise underscores a balanced approach in managing these enterprises. For those who discontinued their ventures, the distribution between low and medium agripreneurial behavior indicates varied reasons for discontinuation, possibly including challenges in sustaining entrepreneurial efforts. The positive and significant relationships observed between various profile attributes and agripreneurial behavior underscore the multidimensional nature of entrepreneurship in the context of poultry cultivation. Understanding the nuances of agripreneurial behavior is crucial for designing targeted interventions and support systems that can enhance the sustainability and success of poultry enterprises among rural youth. This analysis provides a foundation for further research and the development of strategies to bolster entrepreneurial capabilities in the context of poultry cultivation.

Ashish Kumar Nagar, Kamini Bisht, Seema Naberia, Deepak Rathi and R.B. Singh (2023). Factors Affecting the Agripreneurial Behaviour of Rural youth involved in Poultry as an Enterprise. Biological Forum – An International Journal, 15(11): 313-317.