Information Seeking Behaviour of Farmers through Mobile: An Innovative ICT Tool

Author: Gyan Shukla*, M.N. Ansari, Sudhanand Prasad Lal and Mallela Bandhavya

Download PDF

Abstract

In the present era of information centricity, mobile phones (ICT tools) might be pretty helpful for farmers to fetch real-time need-based information. An ex-post-facto study, conducted in the purposively selected Sitapur district of Uttar Pradesh, explores the relationship between farmers’ socio-personal characteristics and ISB through mobile. Two blocks from the district, three villages from each block and 15 respondents from each village (total of 90 respondents) were selected randomly. Data were collected by personally interviewing the respondents with the help of a semi-structured interview schedule. Multivariate linear regression analysis method was used. Most of the respondents found medium level of ISB through mobile. Regression analysis found significant for variables like education, social participation and annual family income at 1%, mass media exposure and extension contact at 5% and sources of credit at 10%. Standardised beta value explores the size of effect over depende

Keywords

Innovation, Information seeking behaviour, ICT, mass media exposure, mobile phone.

Conclusion

Farmers admitted that the android cell phone could be a landmark in filling the information gap among the stakeholders. Features like portability wireless connectivity make this very special. In this study, farmers' information-seeking behaviour through mobile was measured and found that the majority (57.58%) of the respondents’ mobile phones were installed an average number of mobile features and applications in their cell phones. More than half (64.66%) of the respondents occasionally used accessible applications on their mobile phones. The present study observed that more than two-thirds (68.89%) of respondents perceived significant importance of such information sources. This investigation also found that 57.78% of respondents were moderately satisfied with the information obtained by these sources. In a nutshell, 71.11% of farmers had a medium level of information-seeking behaviour. The remaining 16.67% had a higher level, and 12.22% of farmers came under low information-seeking

References

-

How to cite this article

Gyan Shukla, M.N. Ansari, Sudhanand Prasad Lal and Mallela Bandhavya (2022). Information Seeking Behaviour of Farmers through Mobile: An Innovative ICT Tool. Biological Forum – An International Journal, 14(1): 586-590.