Problems Encountered by the Turmeric Farmers and Suggestions to Overcome the Problems in Marketing the Produce in Kadapa District of Andhra Pradesh

Author: Settipalli Sravani, S.V. Prasad and P.L.R.J. Praveena

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Abstract

Turmeric is a primeval and holy spice of India and is popularly known as ‘Yellow gold’. Among various problems in turmeric farming, marketing is the major one and the turmeric farmers lose their bargaining power and get exploited as whole produce will emanate to market yard at a time. The present study was conducted during 2020-21 and carried out purposively in Kadapa district of Andhra Pradesh with the objective of studying the problems that are faced by the turmeric farmers and suggestions to overcome them in the marketing of the produce with a sample size of 90 respondents. The study followed Ex post facto research design. In this study, Garrett’s ranking technique was used to identify and rank the problems. Whereas, suggestions were measured using frequency and percentage. The results of the study revealed that the major problems faced by the turmeric farmers were; lack of remunerative price, delayed cash payment and fluctuation in market prices got first, second and third rank respectively. These problems directly hinder the marketing behavior of turmeric farmers. Whereas, major suggestions offered by the turmeric farmers were; provision of minimum support price for turmeric (94.44%), provision of information about current marketing situations (91.11%) and provision of sufficient storage facilities (88.89%) got first, second and third rank respectively.

Keywords

Marketing, Problems, Suggestions, Turmeric farmers

Conclusion

Turmeric is one of the most indispensable spices and is used as an important ingredient in culinary all over the world, but its marketing involves a lot of problems. It was found that lack of remunerative price was the most common problem for the turmeric farmers followed by delayed cash payment and fluctuation in market prices etc.To overcome these problems, the major suggestions given by the respondents were; provision of minimum support price for turmeric followed by provision of information about current marketing situations, provision of sufficient storage facilities and by providing village-level marketing through Rythu Bharosa Kendra’s (RBKs) would be highly beneficial in giving them the most recent market information which in turn increase their profits by selling their produce at highest prices.

References

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How to cite this article

Settipalli Sravani, S.V. Prasad and P.L.R.J. Praveena (2023). Problems Encountered by the Turmeric Farmers and Suggestions to Overcome the Problems in Marketing the Produce in Kadapa District of Andhra Pradesh. Biological Forum – An International Journal, 15(5): 225-229.