Production and Marketing of Honey Prospects and Constraints- A Review

Author: Khushdeep Dharni, Rakesh Rathore and Manveer Singh

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Abstract

Beekeeping is an environmental sustainable activity which could be helpful for increasing agricultural productivity. The purpose of the paper to highlight marketing prospects and constraints in beekeeping. Google Scholar and Web of Science were searched with key words such as honey production, honey marketing, constraints in beekeeping, bee products, buying behaviour of honey products etc. The reviews of different literature, research papers and data sources seeks find to discuss various benefits and use of honey, production and profitability of beekeeping, marketing of honey and constraints in bee keeping. Recent increase in consumer interest for healthy products has opened up new vistas for honey products because it’s nutritional and medicinal properties. The review paper highlights the benefits of honey potential of beekeeping, constraints in beekeeping and consumer buying behaviour of honey product attributes. Lack of trained labour, low price in market, lack of working capital when required and low adoptions of modern technology are the important constraints in beekeeping.

Keywords

Beekeeping, production, marketing, constraints, buying behavior

Conclusion

Honey is consumed for nutritional benefits and medicinal properties. It has a beneficial effect on the immune system and contains nutritional compounds. The nutritional and medicinal benefits of honey are important motivational factors to consume honey. Many products derived from honey and use as health benefits. Besides beekeeping helps in increase the yield and productivity of the crops and lead to sustainable agriculture. Beekeeping provide source of income opportunity especially in rural areas. Beekeeping is a low investment business. It helps the rural youth to be self-employed. Use of herbicides and pesticides on crops, adulteration in honey, high cost of equipment and price fluctuation are some of important constraints in beekeeping.

References

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How to cite this article

Khushdeep Dharni, Rakesh Rathore and Manveer Singh (2023). Production and Marketing of Honey Prospects and Constraints- A Review. Biological Forum – An International Journal, 15(8a): 407-413.