Strategies to Use Network Marketing in Sports Businesses

Author: Golchin Elnaz and Ghasemalipour Hassan

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Abstract

Sports marketing knowledge is a critical component of sports organizations and institutions. Network marketing as a marketing practice has transformed the sports industry and largely affected economies of different countries. The present study aimed to develop useful strategies to apply network marketing in sports businesses. For this purpose, qualitative method was used to collect the required data through interviews with scientific experts, sports business experts and network marketing experts. Then, 12 interviews were performed using theoretical sampling method. Then, multiple effective signals in network marketing in sports businesses were identified according to grounded theory method and open coding process. These signals were clustered in 12 categories as follows: promoting culture, the nature of network marketing, economic factors, structure, norm, success factors, training, charisma, barriers to activity, personal barriers, wrong views and sport in network marketing. Then, ide

Keywords

marketing, sports, sports marketing, network marketing

Conclusion

Network marketing system can transform domestic economy like increased production, turnover, reduced inflation, employment and evolution of sports marketing. In the following, the results of some studies conducted by different academics that were consistent with the results of this study are cited. Moradi et al. (2013) published an article entitled as a comparative study of network marketing and pyramid companies from the perspective of Shiite jurists and showed that network marketing thrives Islamic economics. Atarzadeh et al. (2013) published an article entitled as network marketing in criminal law and jurisdiction in Iran and showed that network marketing can be economically beneficial. Meanwhile, the industry can increase employment and solve the problem of unemployment by creating new job opportunities. Azizi et al. (2011) published an article entitled as a comparative study of network marketing and pyramid structures and showed that this type of marketing has positive effects amo

References

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How to cite this article

Golchin Elnaz and Ghasemalipour Hassan (2016). Strategies to Use Network Marketing in Sports Businesses , Biological Forum – An International Journal 8(1): 165-170.