Marketing Behaviour of Jute Farmers in Katihar District of Bihar

Author: S. Nayak M. K. Wadhwani, S. Kumari* and S. Susovita

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Abstract

The study explored the marketing behaviour of jute farmers in Katihar district of Bihar based on a sample of 90 jute farmers. The sampling was done through SRSWOR method using Multi-stage Sampling Technique from two clusters consisting of three villages in each of two blocks namely Kadwa and Mansahi of Katihar District. The data were collected through Survey Method with help of pre-tested schedule. The sample taken during study consisted of 29 small and marginal farmers (32.33 per cent), 30 semi-medium farmers (33.33 percent), 21 medium farmers (23.33 percent) and 10 large farmers (11.11 per cent). The marketing behaviour of jute farmers were analysed in terms of their time of sale, choice of market and place of sale. The data obtained for marketing behaviour of jute farmers from the primary survey was analysed, summarized and tabulated. The study revealed that, time of sale for majority of farmers (81.1 %) sold their produce immediately after harvest and only 18.9 percent sold on late

Keywords

Golden Fibre, SRSWOR, Garrettt Score,

Conclusion

It may be concluded from the study that there is a need of proper training for the farmers in adopting the appropriate agro-techniques in production and post-harvest management of jute for increasing the production efficiency of it. Majority of jute growers in the study area were found exploited by middle-men because of lack of market information and less knowledge about different grade of jute. The raw jute cultivated in the state is being exported to neighbouring state West Bengal as there is lack of jute processing mills in the state, (Schemes and Measures to Strengthen Jute Sector PIB, 2017). Therefore strengthening the marketing system of raw jute for ensuring remunerative price for raw jute should also be given at most priority. The government procurement centers should be increased so that farmers will be able to deposit their produce at the time when prices are very low in market. Production of jute diversified products should be encouraged as they will create huge demand for r

References

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How to cite this article

Nayak, S., Wadhwani, M. K., Kumari, S. and Susovita, S. (2021). Marketing Behaviour of Jute Farmers in Katihar District of Bihar. Biological Forum – An International Journal, 13(3a): 270-274.