A Review of Research on Buying Behavior of Urban and Semi-urban consumers towards Cold Pressed and Refined Edible Oils

Author: Edunuri Santhoshi, Swetha Kodali, D. Ratna Kumari and C. Sudhakar

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Abstract

Cold-pressed edible oils were made by grinding nuts, seeds and fruits into oil, which were suitable for direct consumption. Different types of cold pressed edible oils are available in the market, i.e. safflower, ground nut, mustard, coconut, olive oil, sesame and almond was purchased by the modern consumers. Hence, there view research was crucial to explore the buying behavior of the consumers who were consuming cold pressed and refined edible oils in urban and semi-urban areas. As now a days consumers were more particular about the brand, quality and prices before purchasing the oils, the review stated that most of the consumers were preferring branded cold pressed and refined edible oils due to its health benefits, at the same time the consumers were found purchasing oils mostly from retail stores, supermarkets and malls. Further, the review of research stated that quality, brand and packaging were found to be the most influencing factors among consumers to prefer the cold pressed and refined edible oils.

Keywords

Cold pressed oils, refined edible oils, Consumer, Buying behavior

Conclusion

The research review of this study stated that, most of the consumers preferred cold pressed edible oils of groundnut, sunflower, sesame and mustard oils, further soyabean in urban areas where assemi-urban consumers were found preferring palm oil followed by groundnut oil. The consumers found influenced by brand, price, quality and availability factors. Majority of the consumers were found buying the products from retail stores, supermarkets and malls. Information source for consumers regarding edible oils were advertisements, newspapers, relatives and friends. The findings of this review stated that, urban consumers preferred cold pressed oils and refined edible oils as they were brand conscious, due to awareness regarding the health benefits and at the same time they were able to afford. Whereas, the semi-urban consumers were purchasing only refined edible oils, which were available in both packed and unpacked (loose oils). It was observed that semi-urban consumers were less aware of cold pressed edible oils and its benefits. Therefore, cold pressed edible oils were preferred more by urban community compared to rural consumers. The consumer buying behavior was primarily influenced by a variety of factors like taste, price and health.

References

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How to cite this article

Edunuri Santhoshi, Swetha Kodali, D. Ratna Kumari and C. Sudhakar (2022). A Review of Research on Buying Behavior of Urban and Semi-urban consumers towards Cold Pressed and Refined Edible Oils. Biological Forum – An International Journal, 14(4): 138-142.