Effectiveness of the PJTSAU Agricultural Videos of the YouTube Channel

Author: Manichandana G., Vijaya Lakshmi P. and Sreenivasa Rao I.

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Abstract

YouTube for Indian farmers’ is now a full national and international network for sharing agriculture know-how. For Indian farmers, these videos are not only a rich source of information and helping hacks, but they also help in building a community of farmers. These channels help in knowing how farm works, operating equipment’s, daily activities, farm marketing, marketing solutions, organic farming, growing vegetables, usage of organic pesticides, manures and many more. Thus, PJTSAU Agricultural videos of YouTube channel is providing information on different crops and their success stories to the farming community. The study carried out in 3 districts of central Telangana zone with the help of constructed schedule to collect the research data. The findings revealed that majority of the respondents belonged to medium level category (46.7%) according to the effectiveness of the paddy videos as perceived whereas majority of the respondents belonged to medium level category (46.6%) according to the effectiveness of the cotton videos by considering the video parameters like video title, description, thumbnail, content, resolution, acoustics, frame rate, hue and colour intensity. The study had some challenges include technological adoptions and effectiveness of videos regarding production and use.

Keywords

YouTube channel, Effectiveness of videos

Conclusion

Based on the discussions of findings, it is clear that the video-based learning technology opens up many opportunities to farmers, department officials, scientists, change agents, administrators and many more. Videos as an emerging tool, popular trends on the web and new ways of media production are widely offered for producing and sharing the agricultural information. As per farmers, most of time using YouTube online is very difficult due to the weakness of the internet connection (Paul Van Mele, 2011). By considering both internet accessibility and bandwidth as key issues, there is a need to address improvement of networking between organizations and physical sharing of video discs. Apart from offering an excellent experimental ground on structuring and monitoring a web-based platform, the videos along with the statistics and farmer feedback could offer a good starting point to make decisions for better quality scripted videos that will be suited for global sharing and use by a wide range of service providers.

References

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How to cite this article

Manichandana G., Vijaya Lakshmi P. and Sreenivasa Rao I. (2022). Effectiveness of the PJTSAU Agricultural Videos of the YouTube Channel. Biological Forum – An International Journal, 14(4): 929-934.