A Study on Market Orientation and Entrepreneurial Ecosystem Analysis of Agri Startups in Telangana State

Author: B. Divya, M. Preethi, M. Prasuna and Aparna Kuna

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Abstract

India’s startup ecosystem has become an example for the entire world. With hundreds of innovative youngsters choosing to pursue the path of entrepreneurship instead of joining the corporate industry or the government sectors. The agri-startup entrepreneurs faced some challenges in maintaining the startup i.e., financial, scaling up, establishment related and marketing, human resource related challenges. Ex- post facto research design was adopted for the study and purposive random sampling was done for selection of respondents. A total of 60 agri-startups were taken for the study from Telangana state. The findings showed that majority (35.00%) of the respondents belonged to young and early middle age group, 68.30 percent were male respondents, 91.67 percent of the respondents were graduates, 71.67 percent of the respondents had high level of market orientation and 81.67 percent of the respondents had high entrepreneurial ecosystem. There was a significant association (0.602**) between the market orientation and entrepreneurial ecosystem.

Keywords

Agri-startup, market orientation, entrepreneurial ecosystem

Conclusion

Findings of this study showed that majority of the respondents belonged to young and early middle age groups and belonged to male category. The majority (81.67%) of the respondents had high level of entrepreneurial ecosystem and remaining 18.33 percent had medium level of entrepreneurial ecosystem. The association between the market orientation and entrepreneurial ecosystem was positive and significant. Improving their market orientation and change in their attitude towards their Agri-startup business, can make a world of difference to these startup enterprise. The startups playing a major role in employment generation and job creation which lead to economic growth and development. There are many ideas and strategies through which one can promote the start-up, but one need to understand the audience, their needs, necessary of product or service and the nature of the business. A successful start-up is not impossible but one need to be sure before every step because of the limited resources, competition in market and understanding about various dimensions in entrepreneurial ecosystem, thinking differently than others and being innovative and creative can get success.

References

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How to cite this article

B. Divya, M. Preethi, M. Prasuna and Aparna Kuna (2022). A Study on Market Orientation and Entrepreneurial Ecosystem Analysis of Agri Startups in Telangana State. Biological Forum – An International Journal, 14(4): 1171-1174.