Indexing

Purchase Patterns Adopted Forlip Care Products by Women in Hyderabad City

Author: Velivelli Vijaya Lakshmi, Varnam Radhika and Geeta Munje

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Abstract

Globalization and urbanization instilled the consciousness about usage of cosmetics among all age groups. People are becoming concerned about preconizing the cosmetics for each body part. Western culture is over riding the habits of eastern people to in taking care of eyes, face, skin, nail and lips with respective cosmetic products. The present study was taken up with the aim to know the women buying pattern towards lip care products in Hyderabad city by adopting ex post facto research design. A total of 120 women respondents were selected by using simple random sampling technique. Chi-square test was done to know the association between independent and dependent variables. Results revealed that maximum number of respondents had spent below 500 Rs. on lip care products and had purchased from cosmetic store followed by shopping mall, cooperative stores, online shopping and least preferred was door to door sale. Most of the respondents preferred to purchase cosmetics on cash payment. Nearly one third of the respondents had purchased chemical products. A significant association between the age and brand preference for lip care cosmetic products.

Keywords

Cosmetics, Lip care products, Brand preference and Purchase patterns

Conclusion

This study found that quality of the products were considered as a major factor while purchasing the lip care products by women, it was found that most of the respondents used lipstick followed by lip liner and lip balm. Majority of the lip care users have preferred chemical lip care products followed by Ayurvedic and herbal lip care products. Majority of the lip care product users got influenced with quality of the products, and personal experience. Least influenced factor while buying lip care products were newspaper and radio.

References

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How to cite this article

Velivelli Vijaya Lakshmi, Varnam Radhika and Geeta Munje (2023). Purchase Patterns Adopted Forlip Care Products by Women in Hyderabad City. Biological Forum – An International Journal, 15(3): 485-491.