The Consumer Preference for Backyard Poultry Birds and Eggs in North Bengaluru, Karnataka

Author: K.L. Manish, Mamathagirish and M.R. Girish

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Abstract

This research paper delves into the pivotal role of backyard poultry farming in the Indian agricultural sector, particularly in North Bengaluru. It examines the preferences of consumers towards poultry birds and eggs, highlighting that backyard poultry production has surged by 45.79 per cent since the last census, in stark contrast to a mere 4.5 per cent growth in commercial poultry. Currently, backyard poultry contributes to 37.22 per cent of the total poultry population in India, with 317.07 million birds, and an annual production of 103.93 million eggs. The study reveals that about 42 per cent of consumers in North Bengaluru pay an average of `400-`500 per kilogram for backyard poultry meat, with approximately 76.67 per cent of households consuming between 4-7 kilograms per month. The research underscores a growing consumer preference for backyard poultry due to its perceived superior taste, texture, and nutritional value, particularly among males under 30 years of age. The findings also emphasize the economic impact of backyard poultry farming, which not only supports the livelihoods of small and marginal farmers but also significantly contributes to India's GDP. The study concludes that backyard poultry farming, with its potential for organic and sustainable production, is a viable approach to enhancing food security and nutrition in rural India

Keywords

Backyard poultry, Consumer Preference, Eggs and Birds and commercial poultry

Conclusion

Backyard poultry farming is a vital part of India's agricultural landscape, significantly contributing to rural livelihoods and food security. This research reveals that backyard poultry production has grown rapidly, surpassing commercial poultry in recent years. The rise in consumer demand for organic, cage-free, and locally produced poultry is driven by increased awareness of animal welfare and the health benefits of free-range poultry, which is lower in cholesterol and richer in essential nutrients. Higher-income families tend to consume more backyard poultry, which is preferred for its taste, texture, and nutritional value. Economically, backyard poultry farming supports small farmers, creates jobs, and boosts GDP. The willingness of consumers to pay premium prices reflects strong market demand. The study also emphasizes the need to preserve native poultry breeds like Vanaraja and Gramapriya, which are well-adapted to low-input systems and valued for their quality, ensuring sustainable growth in this sector

References

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How to cite this article

K.L. Manish, Mamathagirish and M.R. Girish (2024). The Consumer Preference for Backyard Poultry Birds and Eggs in North Bengaluru, Karnataka. Biological Forum – An International Journal, 16(8): 188-191.