Awareness, Buying Behaviour and Constraints of Farmers for Fungicides in Botad District

Author: Divya G. Dabhi and Mehul G. Thakkar

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Abstract

Agriculture plays a significant role in the Indian economy. Agrochemical is a generic term for the various chemical products used in agriculture. In most cases, agrochemicals refer to the broad range of pesticides, including insecticides, herbicides, fungicides and nematicides. They play an important role in agricultural development because they can reduce the losses of agricultural products and improve the affordable yield and quality of food. The critical role that agrochemicals play in enhancing agricultural productivity, it becomes essential to understand how farmers perceive and utilize these products. The study aims to take a closer look on awareness, buying behaviour and constraints of farmers toward fungicides in Botad district of Gujarat. In this regard a total 200 farmer were surveyed from two talukas of Botad district for the duration of three months. For the collection of primary data interview schedule was used and secondary data were collected from the internet, articles, journals, company’s website and various other sources. From the study, it was found that farmers were well aware about various fungicide brands. The most influencing factors for purchase of fungicides are found to be dealer recommendation followed by past experience and price. Constraints faced by most of the farmers were high cost of fungicides followed by lack of technical knowledge. By emphasizing dealer relationships, using past positive experiences, and competitive pricing, the company can survive well in market and give tough competition to competitors. Company should also focus on having dealer oriented sales promotion schemes

Keywords

Agrochemicals, Awareness, Buying behaviour, Constraints, Farmers, Fungicides

Conclusion

The present study was carried out in Botad district of Gujarat state to focus on farmers’ awareness, buying behaviour and constraints for purchasing fungicides. For fulfilment of the study, 200 farmers were selected through multi stage random sampling method. From the study, it was found that most of the farmers have low education which was below SSC/SSC and having above 20 years of farming experience. Most of farmers were small farmers and having annual income of 1 to 3 lakh. Most of the farmers got aware about fungicides from agro service center. Farmers were well aware about various fungicide brands. Mostly farmers purchased pesticides from dealers in both cash and credit modes. Most of farmers took a decision for spraying fungicides based on visual observation of crops. Most of farmers preferred 500 ml package size of fungicides. The most influencing factors for purchase of fungicides are found to be dealer recommendation followed by past experience and price. Constraints faced by most of the farmers were high cost of fungicides followed by lack of technical knowledge

References

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How to cite this article

Divya G. Dabhi and Mehul G. Thakkar (2024). Awareness, Buying Behaviour and Constraints of Farmers for Fungicides in Botad District. Biological Forum – An International Journal, 16(8): 290-295