An Analytical Study on Entrepreneurial Behavior Among Farmers in Assam

Author: Bidyut P. Gogoi, Yasa Sirilakshmi, Maitrayee Dutta and Anirban Das

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Abstract

This study aimed to assess the entrepreneurial behavior of farmers in Assam. A total of 120 farmers were selected using purposive random sampling, and data were collected through a structured interview schedule covering seven dimensions: risk-taking, innovation, proactiveness, opportunity recognition, business planning, use of technology, and market orientation. Findings revealed that 56.67% of farmers exhibited medium entrepreneurial behavior, 25.83% high, and 17.50% low. Stronger responses were observed in the use of technology and business planning, while lower scores were noted in risk-taking and opportunity recognition. The results underscore the need for targeted interventions such as training, financial literacy, and improved market linkages to enhance entrepreneurial capacity among farmers

Keywords

Entrepreneurial Behaviour, Rapeseed-Mustard growers

Conclusion

The study concludes that a majority of farmers have medium level of entrepreneurial behavior. While they show readiness in adopting technology and structured planning, gaps remain in risk-taking and opportunity exploitation. To foster a more robust entrepreneurial ecosystem, region-specific strategies are required. These may include training on risk management, business innovation, and market analysis, alongside improved access to credit, digital tools, and institutional support. Such efforts can help farmers make informed decisions, embrace innovation, and transform their agricultural practices into more commercially viable and sustainable ventures

References

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How to cite this article

Bidyut P. Gogoi, Yasa Sirilakshmi, Maitrayee Dutta and Anirban Das (2024). An Analytical Study on Entrepreneurial Behavior Among Farmers in Assam. Biological Forum – An International Journal, 16(8): 357-360