SWOT Analysis of Private Extension Service Providers in Andhra Pradesh

Author: S. Naveen Kumar*, P. Gidda Reddy and R. Ratnakar

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Abstract

Agricultural Extension means the application of scientific research, adoption of innovations in agricultural technologies, expansion of knowledge arena and up scaling the skill oriented activities through farmers education. Farmers education is not a simple task in a country like India, where diversified cultures, food habits, topographical variations, monsoon based farming systems, multiple crop ecosystems etc., Hence, to educate and make them to follow innovation decision process attributes while adopting new technologies would be a big challenge to any extension system. Keeping this in view, an explorative and analytical study was taken to elicit the strengths, weakness, opportunities and threats of private extension system in Andhra Pradesh state. It is clearly denoted that the private extension service providers were having personal mobility and transport facilities, wider and deep rooted marketing network, supportive finance and acquiring required material in time, effective mas

Keywords

Pluralism, Agricultural Extension Service Providers, Private Extension Service Providers, Strengths, Weaknesses, Opportunities and Threats.

Conclusion

Summing up, the results of the study revealed that private extension service providers have sufficient financial strength, deep rooted market network, ground level knowledge base and skill oriented staff, well driven work force might not only serve the purpose. If they could penetrate more into larger section of the farming community at affordable charges would benefit both. Further, there is a necessity to collaborate and create effective functional linkages with government as well as NGO service providers while delivering services. This will build more faith full relation and enhances the confidence among clientele group finally creates win-win situation for both. This study paves the way to conduct more insightful enquiry of future possibilities of private extension service providers to expand their horizon and for transformation of Indian agriculture into market driven rather than conventional production process.

References

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How to cite this article

S. Naveen Kumar, P. Gidda Reddy and R. Ratnakar (2022). SWOT Analysis of Private Extension Service Providers in Andhra Pradesh. Biological Forum – An International Journal, 14(1): 184-188.