To Determine the Marketing System of Fish in Purnea, North Eastern Bihar, India

Author: Suday Prasad, D.N. Choudhary and Sushant Bhanu

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Abstract

The study was conducted on the fish marketing system of Purnea district over a duration of two years (January, 2021 to December, 2022). The usually higher demand for fish and unavailability of market infrastructure including storage facilities was the major challenges for fish marketing in Purnea, Bihar. The survey of famous fish markets was designed to have a depiction, direct observation and personal interview technique applied to an objective record marketing system in Purnea, Bihar India. The paper agreements with the present fish market structure, marketing channel, fish price, demand and other factors influence the fish marketing system. Results indicated that the fish seller, four type of fish (Indigenous, live, small and exotic fish) estimate 21900 ton / year were sold, where 70 % of fishes (15330 tons / year) were came from the local wetland (capture & culture fisheries) and rest 30 % (6570 tons / year) fish imported from other states like West Bengal and Andhra Pradesh. The chain of fish markets from producer to retailer goes through a number of intermediaries, whereas the price of fish is influenced by fish species, size and weight of fish. Live fish (IMC) have a higher price (Rs: 200-300 / kg) in the market and imported fish from other states (iced fish), price was lesser than local fish. Four types of marketing channels were identified and there was also involved fisherwomen in the fish marketing system in these areas. According to estimates Indian Major Carps (IMC) make up 25 % fish sold in marketplaces, whereas, 15 % exotic carps & catfishes, 10 % others carps, 7 % live fishes, 5 % snake-head fishes & small indigenous fishes, 3 % freshwater prawn and shrimps, 02 % Hilsa, and 13 % others including tilapia, chingri and marine fishes were also sold in the markets. The study revealed the problem of fish seller during marketing time, market facilities etc are briefly discussed in the paper.

Keywords

Fish transportation, marketing channel, aquaculture, wetland, Purnea

Conclusion

The study concludes that four types of marketing channels were identified and there was also involved fisherwomen in the fish marketing system in these areas. According to estimates Indian Major Carps (IMC) make up 25 % fish sold in marketplaces, whereas, 15 % exotic carps & catfishes, 10 % others carps, 7 % live fishes, 5 % snake-head fishes & small indigenous fishes, 3 % freshwater prawn and shrimps, 02 % Hilsa, and 13 % others including tilapia, chingri and marine fishes were also sold in the markets.

References

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How to cite this article

Suday Prasad, D.N. Choudhary and Sushant Bhanu (2023). To Determine the Marketing System of Fish in Purnea, North Eastern Bihar, India. Biological Forum – An International Journal, 15(10): 980-985.