Humanity's three basic requirements are for food, clothing, and shelter. The Indian Constitution addresses all three of these fundamental human requirements. Sadly, despite 68 years of independence, the food crisis has not been resolved. It has increased future demand for the food industry significantly. While more efficient farming methods have made it possible to boost agricultural yields, this has come at the expense of soil fertility. In this sense, using fertilizers has proven a workable approach to maintain the soil's nutritional level and boost soil fertility. The fertilizer industry is doing a great job of assisting farmers in raising overall output. The current paper provides a review of earlier marketing research for fertilizers, both domestically and internationally. The essay aims to give readers a comprehensive understanding of the Indian fertilizer industry. There have been attempts to analyze topics including demand and supply positions, consumption trends, and the growth factor of fertilizer in India using secondary data.

Agriculture, Soil fertility, Fertilizer Industry, Growth, Data

The marketing of fertilizers is a crucial component in meeting the needs of the farmer class. Marketers must develop appropriate policies to increase client goodwill, which fosters loyalty. In order to predict the expected future demand for fertilizer products, there are still issues. Before creating important marketing rules, marketers must take into account fundamental issues faced by farmers. In the current fertilizer marketing environment, which is geared toward chemical fertilizers, marketers, academicians, and the farmer class are all included. Future potential for necessary fertilizer is enormous (Urea, N, P, K). Because organic fertilizers produce results slowly and take longer to complete than chemical fertilizers, their use is restricted.

Anupam Singh, Anmol Negi, Riya Thakur, Anshumant Sharma, Harshit Doda and Sahil Alohia (2022). To Identify the Potential of Fertilizer Industry in India. Biological Forum – An International Journal, 14(4a): 138-147.